“They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong.”

- Tim Cook, Apple CEO

We here at KOO echo everything that Tim Cook, Apple CEO, has to say about PRIVACY.

What do we believe in privacy fundamentally?

“We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is.”

Privacy always comes first for customers for their own benefit!

“Like many of you, we at Apple reject the idea that our customers should have to make tradeoffs between privacy and security. We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demand it, the constitution demands it, morality demands it.”

“We don’t think you should ever have to trade it for a service you think is free but actually comes at a very high cost. This is especially true now that we’re storing data about our health, our finances and our homes on our devices.”

If you are interested in Tim Cook's blistering speech on Privacy and Encryption at the EPIC’s Champions of Freedom event in Washington in June 2015, you might be interested in reading this TechCrunch article.